A brief appreciation of MAGA as a slogan
@badjin_rank tweets , People in general are much more likely to be influenced by a slogan than facts. It is the entire basis of modern advertising techniques. I agree thusly: "Make America Great Again" had great assonance and rhythm. You've got a double-M sound and a double-G sound with the second instance of each tucked behind a nice open A vowel. It just rolls out of the mouth and into the ear nicely. The convenient acronym was likely a happy bonus. It's easy to see why MAGA has so many copycats. Unfortunately, Keep America Great, like many sequels, fails to appreciate, let alone capture, what made the original so magical. All the tonal and rhythmic energy is lost and KAG is an unfortunate acronym. Against KAG, the very blunt, plosive alliteration of "Build Back Better" (which seems like an overt nod to the Better Business Bureau) seems almost poetic in comparison. It's not poetic. "Buh buh buh" is, at best, a baby sound, at worst, a mocking...